Google enters wearable device market with US$2.1-billion deal for Fitbit [Toronto Globe and Mail (Ontario, Canada)]
FITBIT INC (FIT)
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Source: Toronto Globe and Mail
Google enters wearable device market with US$2.1-billion deal for Fitbit Alphabet Inc-owned Google will buy Fitbit Inc for US$2.1-billion, as the biggest Web search company looks to take on Apple and Samsung in the crowded market for fitness trackers and smart watches. Google said on Friday that it sees an opportunity to introduce its own wearable devices and invest more in digital health. The purchase will also bring a rich trove of health data gathered by millions of Fitbit’s devices. Fitbit’s fitness trackers and other devices monitor users’ daily steps, calories burned and distance traveled. They also measure floors climbed, sleep duration and quality, and heart rate. Story continues below advertisement Fitbit’s share of the fitness tracking market has been threatened by deeper-pocketed companies such as Apple Inc and Samsung Electronics Co Ltd as well as cheaper offerings from China’s Huawei Technologies Co Ltd and Xiaomi Corp. “We believe Google is a natural fit. The deep health
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