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Market Expansion Through Data Analytics Remains a Strength for Fitbit [Forbes]

Fitbit, Inc (FIT)  More Company Research Source: Forbes
NASDAQ:AMEX Investor Relations: investor.fitbit.com/overview/default.aspx
PDF FILE- In this March 1, 2017, file photo, Fitbit's new Alta HR device is displayed in New York. Fitbit Inc. reports financial results on Monday, Feb. 26, 2018. (AP Photo/Mark Lennihan, File) ASSOCIATED PRESS According to Fitbit CFO, Ronald Kisling, “too much data can be just as useless as too little data.” He raises a good point. In the financial field, CFOs are tasked with digesting endless data to make tough decisions that ultimately affect price points and investment opportunities. At Fitbit, however, the finance team has found a way to effectively pinpoint relevant data to back necessary strategic decisions. This month, I connected with Ronald to learn more about taking advantage of data analytics to drive team understanding and capitalize on industry trends.   Jeff Thomson: You have nearly 35 years of financial leadership experience, having served as the CFO of several public and private technology companies. How has your perspective on finance and acc [Read more]

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