UPDATE 2-Fitbit unveils Versa 2 smartwatch with Amazon Alexa [Reuters]
FITBIT INC (FIT)
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Source: Reuters
Fitbit unveils Versa 2 smartwatch with Amazon Alexa - Reuters 3 Min Read (Reuters) - Fitbit Inc ( FIT.N ) on Wednesday launched its latest smartwatch, Versa 2, adding Amazon.com Inc’s ( AMZN.O ) voice assistant Alexa, online payments and music storage in a bid to compete strongly with Apple Inc’s ( AAPL.O ) smartwatches. Shares of Fitbit rose as much as 5.6% to $3.01. Pre-orders for Versa 2, which is priced at $200, will start later in the day, the company said, adding that the smartwatch would be available in stores on Sept. 15. Fitbit has struggled to gain a foothold in the smartwatch category as Apple and Samsung ( 005930.KS ) have cornered a bigger share of the market with more sophisticated devices, while its dominant share of the fitness tracking sector continues to be chipped away by cheaper offerings from China’s Huawei and Xiaomi ( 1810.HK ), among others. Fitbit last month cut its 2019 revenue forecast, blaming disappointing sales of Versa Lite smartwatches, a chea
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