Fitbit wins deal for 1 million new users in Singapore health plan [Reuters (UK)]
FITBIT INC (FIT)
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Source: Reuters
Fitbit wins deal for 1 million new users in Singapore health plan - Reuters 2 Min Read (Reuters) - Fitbit Inc said on Wednesday it won a contract with the Singapore government to provide fitness trackers and services to up to one million of the country’s citizens as part of a health initiative that begins in October. The deal, which involves the company supplying its trackers free of charge but on the condition that users will spend 10 Singapore dollars ($7.23) per month for a year. Shares of FitBit climbed about 3% in midday New York Stock Exchange trading. The deal is a boost for the San Francisco-based wearables pioneer, which has seen its shares sink in the past two years in the face of competition from Apple, Samsung Electronics and a raft of cheaper rivals. “This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally,” the company said. Singapore, a city-state of 5.6 million people, has the longest life expec
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