LaCroix ‘Insecticide’ Lawsuit Caused Its Parent Company’s Stock to Tumble 9% This Week [Fortune]
National Beverage Corp. (FIZZ)
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Source: Fortune
WASHINGTON, DC - JULY 14: A can of LaCroix Sparkling Water is seen in Washington, DC on Tuesday, July 14, 2015. Stock fell for La Croix's parent company, after it was sued for mislabeling its seltzer as all-natural, despite having ingredients used in insecticides. The Washington Post The Washington Post/Getty Images By Kevin Kelleher 6:01 PM EDT It’s the kind of news any company dreads: The company that makes LaCroix is being sued for mislabeling the seltzer as “all natural” and allegedly including ingredients used in cockroach insecticide. Since the class-action lawsuit was announced earlier this week, shares of LaCroix’s parent company has lost nearly 9% of its value. On Monday, law firm Beaumont Costales said it filed a class-action lawsuit in Chicago against National Beverage Corp., which in turn said it “ categorically denies
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