The New York Post: LaCroix faces lawsuit over an ingredient found in cockroach insecticide [MarketWatch]
National Beverage Corp. (FIZZ)
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Source: MarketWatch
LaCroix faces lawsuit over an ingredient found in cockroach insecticide LaCroix is in hot water after a new class-action lawsuit claimed the luxe drink brand has been falsely advertised as “100% natural.” The suit alleges that LaCroix water contains numerous artificial ingredients like linalool, which is found in cockroach insecticide. Law firm Beaumont Costales filed the suit on behalf of consumer Lenora Rice. “The plaintiff Rice, desiring a healthy, natural beverage, was led to purchase LaCroix sparkling water because of the claims made on its packaging, advertising and website to be ‘innocent’ … However, LaCroix in fact contains ingredients that have been identified by the Food and Drug Administration as synthetic,” the lawsuit states. “These chemicals include … linalool propionate, which is used to treat cancer; and linalool, which is used in cockroach insecticide.” National Beverage Corp. FIZZ, -2.38% , which owns LaCroix, fought back against the allegations and told CBS Phila
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FIZZ
Sec Filings
- 4/11/24 - Form 4
- 4/9/24 - Form 144
- 3/8/24 - Form 8-K
- FIZZ's page on the SEC website