What are "natural" products? LaCroix lawsuit highlights confusion [CBS News]
National Beverage Corp. (FIZZ)
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Source: CBS News
A lawsuit accuses popular sparkling water brand LaCroix of misleading customers by calling its product natural. The suit accuses LaCroix's parent company, National Beverage Corporation, of using non-natural flavorings and synthetic compounds. The company denies the allegations. The lawsuit comes as a growing number of foods promoted as natural face criticism, reports CBS News' Anna Werner. While there's no official government guidelines as to what qualifies a product as natural, there's no denying the word is an effective marketing tool. Consumer Reports says 73 percent of customers actually seek out foods labeled as natural. The question is, what are they actually getting? Touted as a natural sodium and calorie-free alternative to soda, LaCroix's sales were up 17 percent last year. The lawsuit says synthetic chemical compounds are added to LaCroix to make the drink taste or smell a certain way. The suit claims one ingredient causes kidney tumors and another is used as a
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