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Stock impact report

Cut out the middleman: Coach, Nike, Fenty and others bypass retailers and sell straight to customers [USA TODAY]

Foot Locker, Inc. (FL) 
Last foot locker, inc. earnings: 2/28 06:45 am Check Earnings Report
Company Research Source: USA TODAY
Fossil's hybrid smartwatch, the Fossil Q Jacqueline. The company is increasingly selling directly to customers rather than through third party retailers. (Photo: Fossil) CONNECT TWEET LINKEDIN COMMENT EMAIL MORE NEW YORK — Shoppers didn’t need an invite to New York Fashion Week to feel like they had special access to the Coach brand. Instead, they could tune into the luxury leather goods label's February fashion show on Instagram and Facebook, then head to Coach’s website to get first dibs on the Dreamer — a purse that, at the time, was available for a limited window. “It was the channel we utilized most to drive awareness of the Dreamer’s limited-time launch and availability,’’ Andrea Shaw Resnick, a spokeswoman for Coach’s parent company, Tapestry, said of social media platforms. “Social was able to drive a significant portion of that style’s revenue on Coach.com.’’ (Since then, Coach has brought the Dreamer bag back in preparation for a bigger Show less Read more
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