Amazon Is Improving the Whole Foods Experience [The Motley Fool]
Forrester Research, Inc. (FORR)
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Source: The Motley Fool
Amazon Is Improving the Whole Foods Experience Adam Levy ( TMFnCaffeine Jun 7, 09 at :0PM It's been two years since Amazon NASDAQ:AMZN Overall, customers like the changes. Whole Foods saw its score increase . points on the annual Forrester Customer Experience Index Here are some of the key changes Amazon has made to improve the customer experience at Whole Foods. Produce at Whole Foods. Image source: Amazon. Digital plus physical The biggest thing Amazon brought to Whole Foods is a better digital shopping experience. The online retailer added Whole Foods products to its online marketplace and made Whole Foods groceries available to Prime members through its Prime Now program. It currently offers Prime Now delivery of Whole Foods groceries in nearly 90 U.S. metropolitan areas, and a pickup option in 0 metros. Combining Amazon's online presence with Whole Foods' physical locations has proven very valuable. Forrester's data suggests "customers who have an experience that spans both digit
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