B2B Marketing And Sales -- Mission Possible [Forbes]
Forrester Research, Inc. (FORR)
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Source: Forbes
By Caroline Robertson, Vice President, B2B Marketing Research Director 2019 is the year that transformation goes pragmatic. To understand the 14 major dynamics that will impact firms next year, download Forrester’s Predictions 2019 guide . Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to our most recent Forrester Analytics Business Technographics® marketing survey told us are their most significant challenges. And since 41% of all marketing and sales leaders have already bought into executing programs built with the customer’s complete experience with their brand in mind, it’s not surprising that our content resonated. Just one of the many comments that are starting to roll in substantiated this perce
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FORR
Earnings
- 2/8/24 - Beat
FORR
Sec Filings
- 4/5/24 - Form SC
- 4/3/24 - Form 4
- 4/3/24 - Form 4
- FORR's page on the SEC website