Insight Is In The Eye Of The Beholder: Data Challenges And Opportunities Facing CMOs [Forbes]
Forrester Research, Inc. (FORR)
Last forrester research, inc. earnings: 2/13 04:05 pm
Check Earnings Report
US:NASDAQ Investor Relations:
phx.corporate-ir.net/4v6l.url
Company Research
Source: Forbes
As senior marketers, we increasingly rely on data-driven insights to make important decisions. In order to understand consumer behavior and the impact of our marketing efforts, the research options are endless and can range from harnessing the power of big data, to running small-scale growth marketing experiments. One thing is for sure, there’s no escaping the fact that we use those data-driven insights on a day to day basis, but can we be sure those insights are dependable? Are your insights being served on a plate of self-interest? I’ve recently been growth consulting at a large UK retailer. Having worked closely with the CEO and CMO, it strikes me that they are facing real challenges when it comes to the insights presented by internal and external teams. Often insights - which are used as a tool to unlock growth - are a product of small-scale experiments. And while they can be effective, the hypothesis, tests and resulting conclusions need to be approached scienti
Show less
Read more
Impact Snapshot
Event Time:
FORR
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
---|---|---|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
Last Price | ||
VWAP | ||
High:
|
Max Up |
High:
|
Low:
|
Max Down |
Low:
|
%
|
Post news range |
%
|
|
Price change |
|
|
Price Change Percentage |
|
|
S&P 500 (SPX) |
|
%
|
Volume ratio |
%
|
Volume | ||
Ticks | ||
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
FORR alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
FORR alerts
High impacting Forrester Research, Inc. news events
Weekly update
A roundup of the hottest topics
FORR
News
- Conversica Announces Dynamic Two-Way AI Conversations for Marketing Automation Platforms [Yahoo! Finance]Yahoo! Finance
- Conversica Named a Leader for Conversation Automation Solutions for B2B [Yahoo! Finance]Yahoo! Finance
- Netskope Named a Leader in Security Service Edge Solutions by Independent Research Firm [Yahoo! Finance]Yahoo! Finance
- Sift Named to Fast Company's Annual List of the World's Most Innovative Companies of 2024 [Yahoo! Finance]Yahoo! Finance
- Forrester Research, Inc. (NASDAQ: FORR) was downgraded by analysts at StockNews.com from a "buy" rating to a "hold" rating.MarketBeat
FORR
Earnings
- 2/8/24 - Beat
FORR
Sec Filings
- 3/12/24 - Form 4
- 3/8/24 - Form 10-K
- 3/5/24 - Form 4
- FORR's page on the SEC website