Target expands same-day shipping in delivery wars with Walmart and Amazon [CNBC]
Forrester Research, Inc. (FORR)
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Source: CNBC
Target expands same-day shipping option, marking the latest move in the delivery wars with Walmart and Amazon One of Target's Shipt shoppers fills an online grocery order. Source: Shipt Target is bringing its same-day delivery option to the masses, marking the latest move in an ongoing and heated delivery war involving the big-box retailer, Walmart Amazon it acquired for $550 million in 2017 Up until now, Target shoppers have been able to get orders delivered on the same day by being a Shipt member, which costs $99 per year. That option is still available for everyone, Target said, but the company is making it easier for people to choose same-day delivery on an order-by-order basis, versus signing up for an annual membership. Target's announcement comes amid a flood of activity among internet retailers to get orders to customers as quickly as possible. Both Walmart and Amazon recently announced next-day delivery options, with Walmart promising to reach roughly 75% of American consumer
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