Cricket-From flipflops to cars: India's obsession with IPL pulls in the advertisers [Reuters]
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Source: Reuters
Cricket-From flipflops to cars: India's obsession with IPL pulls in the advertisers | Reuters Reuters Staff 6 Min Read * Star says IPL ad revenue is surging compared with 2017 * Many brands advertise during IPL games to reach big audience * Star says the competition has easily exceeded its expectations * Final of the 60-game competition is on Sunday in Mumbai * Indian audience for IPL this year may exceed FIFA World Cup By Sudipto Ganguly and Sankalp Phartiyal MUMBAI, May 25 (Reuters) - Advertising rates for this season’s Indian Premier League cricket tournament have shot through the roof with a record 125 brands riding on the country’s most lucrative sports competition, far exceeding expectations of Star India, its new broadcaster. With the final in Mumbai on Sunday, Star is already predicting its ad revenue from the 60-game tournament, which runs for just over seven weeks, will total about 20 billion rupees ($300 million). That is up more than 50 percent from the 13 billion rupees t
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