General Mills adding hearts into Honey Nut Cheerios and Cheerios cereal [USA TODAY]
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Source: USA TODAY
General Mills adding hearts into Honey Nut Cheerios and Cheerios cereal Coral Murphy USA TODAY Cheerios is moving beyond its iconic "O" shape. For the first time in 40 years, General Mills is adding heart shapes to Honey Nut Cheerios and original yellow-box Cheerios in an effort to propel heart health conversations, officials shared exclusively with USA TODAY. The new limited-edition boxes are already starting to show up on store shelves and will be available nationwide in January, a time when healthy eating returns to the forefront with New Year's resolutions. But the heart health benefits of the cereal have been on the front of the box for decades, said Liz Mascolo, Cheerios' vice president of marketing. "We thought that by changing that iconic shape, it would give some new news and freshness for people who don't read the box," Mascolo said. "You can't miss it when you pour out your bowl of cereal." Weight watching: WW unveils new plan with more choice and, yes, pasta 'Products gone
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