The new car smell Americans love isn't popular with the Chinese. Here's what Ford is doing about it [CNBC]
General Motors Company (GM)
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Source: CNBC
There's something about that smell, that new car smell, said Jeff Diesing a sales consultant at Chelsea Chevrolet Buick outside of Ann Arbor, Michigan. To people shopping for a new car, it's almost like they're sniffing the turkey as it cooks in the oven on Thanksgiving Day, he said. It's very distinctive and, in general, most people like it, said Diesing, as he got ready for the action to begin on a Black Friday that was expected to be one of the busiest days of the year for suburban Detroit dealership. The smell of a new car is, in fact, so popular with some motorists that several companies simulate it with an air freshener spray. Now you can sustain that same scent and feeling for as long as you own your car, proclaims the Chemical Guys website. There are some folks who aren't quite as enamored of the smell, however, especially in China. Some companies, like Ford, are going to great lengths to eliminate the smell, which is comprised of a combination of chemicals th
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