ironSource Launches ROAS Optimizer Tool
GameStop Corporation (GME)
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Source: PR Web
TEL AVIV, Israel (PRWEB) December 14, 2018 Leading mobile monetization and marketing company ironSource announced today the launch of its ROAS Optimizer tool. The new tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal, solving one of the most painful challenges of user acquisition today of efficient and reactive bidding on a user level. There are three main issues preventing user acquisition managers from executing efficient strategies. First is their limited capacity to update and optimize bids on a large scale. Second is the complexity in finding an efficient methodology to optimize towards true ROAS. Third is the lack of accurate user-level ad revenue data, which would provide them with complete ARPU data to better understand the true value of their users. The launch of ironSource's User-Level Ad Revenue solution last month gave app developers the ability to accurately measure ad revenue on the user le
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