Toy Story 2.0: The Factors At Play After The Demise Of Toys ‘R’ Us [Forbes]
GameStop Corporation (GME)
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Source: Forbes
One of the most prevalent stories of the 2019 holiday season was relatively flat toy sales, among most retailers. In fact NPD Group reported this week Amazon was no doubt buoyed by the compressed holiday period, five million new Prime memberships (globally), along with the disproportionate growth of online over offline sales. It also didn’t hurt that Amazon invested in a massive, “old media,” 80-plus page glossy toy catalog to entice consumers ahead of the holidays. That said, the fact that toy industry only showed a 4% drop after a strong 2018 (fueled by the purging of Toys ‘R’ Us goods), speaks to the resilience of an industry that is undergoing fundamental and unprecedented changes. The demise of Toys ‘R’ Us, Mattel’s 2018 sales shrunk by 8%, Changes of Play A large factor at play, is the fact that the category is changing. The once super-hot tech toys sector is cooling. Parents aren’t as interested in spending huge amounts for drones and robotic pets that not so long-ago boosted h
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