ironSource Expands Programmatic Marketplace, Adding Mobile Interactive Video Inventory and Moat Integration
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Source: PR Web
(PRWEB) April 23, 2018 Leading mobile monetization and marketing company ironSource today announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle's Moat, a leading analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource's in-app programmatic marketplace already includes premium in-app video inventory at massive scale, with billions of video completions a month. This new development will add interactive ads to the mix, as well as affording brand marketers full transparency on viewability and attention metrics through Moat. Preliminary data from Moat shows ironSource in-app inventory is over 96% viewable, with completion rates above 85% - well above industry benchmarks. "While brand demand for in-app audiences has increased - especially around video - the lack of programmatic access to direct, viewable in-app inventor
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