3 Places Advertisers Are Still Increasing Spend Despite COVID-19 [The Motley Fool]
Alphabet Inc. - Class C Capital Stock (GOOG)
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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Adam Levy(TMFnCaffeine)Author BioAdam has been writing for The Motley Fool since 0 covering consumer goods and technology companies. He consumes copious cups of coffee, and he loves alliteration. He spends about as much time thinking about and 's businesses as he does using their products. For some lighthearted stock commentary and occasional St. Louis Cardinals mania ...Follow @admlvyFollow @@admlvyAd buyers expect overall ad spend to decline about 0% in the second half of 00, according to a survey from IAB last month. The decline will hit some industries much harder than others, as the effects of COVID-9 served to accelerate many advertising trends that existed before the pandemic hit. Traditional media will see a decline in ad spend, but most digital advertising channels will grow considerably in the second half of 00.Here are the industries investors should consider to capitalize on the accelerating shift in ad spend to digital.Image source: Roku.. Connected TV9% of connected TV
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