Android TV's Quiet Fight for Market Share [The Motley Fool]
Alphabet Inc. - Class C Capital Stock (GOOG)
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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Source: The Motley Fool
Alphabet's streaming platform isn't as widely used as Roku or Fire TV, but its role in powering smart TVs is helping it fight back. Alphabet 's ( NASDAQ:GOOG ) ( NASDAQ:GOOGL ) Android TV might not be the first thing that comes to mind when you think of popular streaming systems. But it might be lurking under the hood on your major-brand smart TV. It's all part of Alphabet's plan to win streaming-platform market share. Android TV has an uphill battle. It lags behind its streaming-platform rivals, but by becoming the quiet force behind smart TVs, Alphabet hopes to drive users to its other services and make its platform profitable. Image source: Getty Images. Lagging in streaming-device market share Alphabet first challenged current market-share king Roku (NASDAQ: ROKU) in the streaming-platform market in 2013. That was the year that it announced its Chromecast streaming device. A year later, Android TV -- a streaming platform built on the Android mobil
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