Alphabet drops after revealing higher-than-expected costs in key area [CNBC]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: CNBC
Alphabet drops after revealing higher-than-expected costs in key area Getty Images Google CEO Sundar Pichai Alphabet mixed fourth-quarter results Here's how the company did compared with Wall Street estimates: Traffic acquisition costs — the fees Google pays to companies like Apple to be the default search engine — rang in at $7.44 billion, up from $6.58 billion during the third quarter of this year. TAC as a percent of advertising revenue is forecast at 23 percent, matching analyst estimates and falling right in line with previous quarters. The division accounted for $6.49 billion during the quarter, narrowly beating Wall Street estimates of $6.43 billion. Alphabet's "Other Bets" category, which houses Alphabet's other companies, like health venture Verily and self-driving start-up Waymo, is expected to post revenue of $187.4 million, according to StreetAccount, up from $146 million during the third quarter. This is breaking news. Please check back for updates.
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