Five Next-Level Metrics For Hotel And Travel Marketers To Prioritize In 2019 [Forbes]
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Source: Forbes
Five Next-Level Metrics For Hotel And Travel Marketers To Prioritize In 2019 Getty As agency leaders working with travel executives and revenue managers, it’s easy to develop tunnel vision with bottom-line online metrics like bookings, room nights, average daily rate and conversion rate. If we aren’t careful, it can easily lead to a deemphasis of secondary metrics that directly impact the bottom line -- metrics that I like to call "next-level indicators." To avoid this problem, I've outlined five underrated metrics below that can completely revolutionize a brand’s digital strategy going into 2019. By focusing on these variables, not only are you identifying tangible indicators to optimize your marketing campaigns, but ultimately painting a much prettier bottom-line picture come performance review time with the hotel executive team. 1. Site Speed In the grand scheme of online analytics, site speed often gets overlooked as a luxury metric -- an acceptable sacrifice for bells and whistle
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