For Big Innovation, Think Small [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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Source: Forbes
For Big Innovation, Think Small The most inspiring ideas often appear small Getty Organizations trying to innovate are wired to think big. They want to make a big impact, set big goals, and talk about big plans and big successes. No one is interested in anything that appears small. At first blush, this makes sense: in order to move the needle on your P&L you need to have a big success. Small is uninteresting. This thinking is flawed. My research on innovation has shown that a vast majority of the "big" innovations we admire started as something small. These innovations did not become big by executing on a plan to create something big: they became big by providing inspirational offerings that enhanced customer experiences. Financial rewards were not the reason for the innovation: they were the outcome— Google and Uber and Airbnb Google started off as an academic experiment by two PhD students to understand how web pages link to each other. It wasn't even a commercial initiative; search
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- 3/26/24 - Form 4
- 3/26/24 - Form 4
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