Google say pets are driving car searches [The Verge]
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Source: The Verge
Google Trend Reports finds customers want cameras in cars Car companies might want to spend more time thinking about building features for dogs and cats into their new vehicles: dog hammocks and other pet-friendly accessories are among the top searches consumers make for their vehicles in the US, according to findings released today in Google’s 2018 Auto Trends Report . “When it comes to the US, pets are a huge market: Starbucks is offering “Puppuccinos.” There’s farm-to-table pet food,” says Yarden Horwitz, the trendspotting lead for Google in an interview with The Verge . “Consumers are also going to figure out how to enhance the driving experience for the pet who is their newest family member. Millennials are thinking of pets as their family members, so they are going to rethink how a car is being used by pets.” Google finds that pet searches in the US occur 36 more times often than the average in Germany, and 10 times more than the average in Japan. Ph
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