Government Oversight Won't Make Marketing More Accountable [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
Last alphabet inc. - class c capital stock earnings: 4/28 04:02 pm
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Source: Forbes
Stephen Diorio Contributor Thought Leaders Contributor Group i Opinions expressed by Forbes Contributors are their own. Leadership Strategy Digital Marketers Must Use Digital Technology Solve the Measurement Problem They Created. Two years ago the Association of National Advertisers (ANA) published a Media Transparency Report that revealed cash rebates and potentially criminal non-transparent practices were pervasive in the U.S. media-buying ecosystem. The report provided a playbook for how advertisers and their agencies can work together to clean up the digital media supply chain and restructure contracts to better measure, and reward value and performance instead of media pass through. Since then, a few marketing leaders, like Marc Pritchard (P&G) and Lou Paskalis (Bank of America) have taken control of their digital marketing supply chains and pushed the marketing ind
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News
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- Google lays off employees, shifts some roles abroad amid cost cuts [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
- Google restructures finance team as a part of AI shift, CFO tells employees in memo [CNBC]CNBC
GOOG
Earnings
- 1/30/24 - Beat
GOOG
Sec Filings
- 4/17/24 - Form 4
- 4/17/24 - Form 144
- 4/17/24 - Form 144
- GOOG's page on the SEC website