Hitting the Bricks: Scooter Startup Lime Opening ‘Lifestyle Brand Store’ in Santa Monica [Fortune]
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Source: Fortune
Electric scooter startups including Bird, Lime, and Skip continue to battle for public space (and attention) in cities across the country. In cities from Baltimore to Indianapolis to San Francisco, new pilot programs allow certain companies to operate provisionally, and encourage entrepreneurial individuals who charge the dockless scooters to make extra money. And now, at least one e-scooter startup is setting up a permanent location. Lime will open a “lifestyle brand store” in Santa Monica, according to TechCrunch . The company will rent scooters out of the storefront, of course. But the big idea behind the brick-and-mortar shop is placing “heavy importance on brand experience and customer engagement.” That basically means hosting live events, with an emphasis on what one investor described as rebuilding community relationships. Many scooter companies do not have offices or any sort of footprint in the community where the dockless electric scooters suddenly s
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