Pinterest's IPO filing shows how dependent websites and apps have become on Google and Facebook [CNBC]
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Source: CNBC
Pinterest's IPO filing shows how dependent websites and apps have become on Google and Facebook Pinterest on Friday released its IPO prospectus Facebook Google Like many websites and apps, Pinterest allows users to sign into its service using their Facebook and Google credentials. The company relies on traffic from Google's search engine and logins from Facebook, which has over 2.3 billion global monthly active users. Any changes made by those two companies can drastically impact Pinterest's own business. In the first quarter of 2018, Pinterest saw keyword landing pages get removed from Google search results, according to the financial filing. That action hurt traffic and user growth in the following quarters, Pinterest said. "Our ability to appeal these actions is limited, and we may not be able to revise our search engine optimization ("SEO") strategies to recover the loss in traffic or user growth resulting from such actions," Pinterest said in the prospectus. Facebook similarly im
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