What Google's Mobile-First Rollout Means For Your Business [Forbes]
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Source: Forbes
Post written by Michele Gray Chief Operating Officer at Active Web Group, a full-service Digital Marketing Firm located in New York. Pexels Pexels It was in 2010 at the Mobile World Congress that Google CEO Eric Schmidt announced that, going forward, web designers should put mobile first . This statement was followed up earlier this year when word spread that Google would roll out a major algorithm change in July 2018 . The thinking behind the change is to gauge how easy it is for site visitors using tablets and smartphones to navigate a site. How user-friendly is it for these visitors to make purchases, submit a form or call for more information? Up until now, when Google’s bots scanned or indexed a website, the actions of desktop-based users carried more weight than any others. Today, mobile users outnumber those who access the internet from their desktop. By changing its formulas, Google is recog
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