Gap Launches "Gift the Thought" Holiday Platform
Gap, Inc. (The) (GPS)
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Source: PR Newswire
NEW YORK, Nov. 1, 2019 /PRNewswire/ -- Gap, the cultural American clothing brand, launches their "Gift the Thought" 2019 Holiday platform anchored by the heartwarming hero film, "The Hoodie".Experience the interactive Multichannel News Release here: Under Gap's Senior Vice President and Chief Marketing Officer Alegra O'Hare, the brand is pursuing an added emotional marketing tone this season. This sees a diversion from the traditional theatrical, musical nature of previous Gap Holiday campaigns, and introduces a more heart felt and sentimental hero film. "We wanted to create something special and unique that tugs at the heartstrings" says O'Hare."The Hoodie" tells a story documenting the evolution of a young boy and his mother's relationship over the years. Directed by AG Rojas, the film showcases their love and timeless bond through the lens of a single Gap hoodie, one of the brand's most iconic items of clothing. The Gap hoodie serves as the vehicle in which the spot moves through t
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