Why PopSugar Is Doubling Down On Experiential With Its Sugar Chalet Shopping Activation [Forbes]
Gap, Inc. (The) (GPS)
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Source: Forbes
Why PopSugar Is Doubling Down On Experiential With Its Sugar Chalet Shopping Activation There’s a reason why more and more immersive experiences are popping up, and why traditional brick and mortar retailers are looking to implement the magic formula of IRL activations like the Museum of Ice Cream. One need only look at content-meets-commerce retailers like Camp, which features a seamless blend of play and product in what is referred to as a “family experience store” (and which has set up camp as a permanent location in New York City’s Flatiron District), and the Friends While retail is far from dead and is simply evolving, PopSugar is capitalizing on the fact that 60% of holiday sales are still made in-store the discovery of a product takes place in a store PopSugar is meeting shoppers where they are this season by putting an immersive twist on the traditional holiday pop-up that offers a playful and modern approach with its Sugar Chalet, taking place at The Overlook at Winter Villag
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- Column: As taxpayers tire of handouts to billionaires, Major League Baseball demands public funding for a Vegas stadium [Los Angeles Times (CA)]Los Angeles Times
- Here's Why Gap (GPS) Gained But Lagged the Market Today [Yahoo! Finance]Yahoo! Finance
- Gap Stock Almost Flat This Year, What's Next? [Forbes]Forbes
- Why the Market Dipped But Gap (GPS) Gained Today [Yahoo! Finance]Yahoo! Finance
- Are Investors Undervaluing The Gap (GPS) Right Now? [Yahoo! Finance]Yahoo! Finance
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- 3/28/24 - Form 4
- 3/27/24 - Form 4
- GPS's page on the SEC website