How To Be The Nike Of Product Launches [Forbes]
Just Eat Takeaway.com N.V. - American Depositary Shares (GRUB)
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Source: Forbes
How To Be The Nike Of Product Launches Is a great product launch more art or science? Nike’s House of Go campaign turned out to be a bit of both, reminding brands once again that the consumer experience prevails above all. Nike Running Brand Director Elisabeth Freitas observes , “When we launch something … we want to have experiences that the influencers, the athletes, the everyday consumer can go and feel the story.” To get people excited about a new product, a brand must bridge the gap between sales and lifestyle to show prospective buyers what they’re missing. That’s easier said than done, of course. Great product launches are rare for a reason. Companies that consistently succeed in their debuts possess both a flair for the unusual and proven strategies to back up their tactics. Product Launches Made Exceptional No matter how incredible or revolutionary a new product may be, no product launch succeeds without deliberately developed hype. More than a few appealing inventions have d
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