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-8.80643456819983E-05 -0.000117419127575942 -0.00117419127575892 -0.00105677214818298 0.00592966594258199 0.00610579463394582 0.00721599248517577 0.00686901896318903
Stock impact report

The Visible Plan: Why Growth Is All About Being Seen [Forbes]

Home Depot, Inc. (The) (HD) 
Last home depot, inc. (the) earnings: 2/25 06:00 am Check Earnings Report
US:NYSE Investor Relations: ir.homedepot.com
Company Research Source: Forbes
Getty Getty When Bernie Marcus and Arthur Blank came up with the idea of opening a big-box, discount hardware store, they didn’t have enough cash to fully stock their warehouse-sized stores. Knowing that empty shelves is not a good look, the founders of The Home Depot had the ingenious solution of using empty boxes and paint cans to give new customers the impressio n that the store had everything they would need for their next DIY project. I learned a similar lesson on the importance of being visible after finally getting my company’s beverages on the shelves of major supermarkets. Because some of our biggest fans were bulk-buying supplies of our products, there was often an empty shelf where our products should be. While this was great for our sales, the exposure of being stocked in a retailer with significant football is almost as important for a startup brand. To help our biggest customers get what they wanted without regularly emptying the shelf Show less Read more
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