Reel Cash Offers Moviegoers an Alternative to MoviePass
HELIOS&MATHESON ANALYTICS (HMNY)
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Source: Business Wire
Reel Cash’s asset-based film industry token gives theaters back their ticket revenue, puts more money into the hands of independent filmmakers, and pays moviegoers for sharing their viewing data. JACKSON HOLE, Wyo.--(BUSINESS WIRE)-- Reel Holdings, LLC, a Wyoming-registered fintech company that brings disruption to how movies are financed and viewed, has announced an alternative to HMNY’s (NASDAQ: HMNY) MoviePass called Reel Cash. “MoviePass’s application of the Netflix subscription model for moviegoers was a good one, but they failed to find a market for their consumer data. Reel Cash gives moviegoers a market to sell their viewing data, then divides the proceeds of the sale between the moviegoer and the filmmaker who’s looking for financing and distribution,” said founder Jeffrey Carr. “MoviePass’s model, even if it wasn’t intended, became a zero-sum game.” “All zero-sum games yield a p
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