Outside the Box: That last-minute impulse buy tells stores all about you [MarketWatch]
The Hershey Company (HSY)
Last the hershey company earnings: 4/23 07:00 am
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Source: MarketWatch
Opinion: That last-minute impulse buy tells stores all about you Picture a gossip magazine by a grocer’s checkout aisle, a box of mints next to the register, or, better yet, something sweet and salty within arm’s-reach of the conveyor belt. These are the stalwarts of the checkout lane impulse buy, a presumed physical relic that some people think will be lost in the mass migration to digital retailing. Those people have it wrong. How do I know? Because people, no matter what their shopping habits, have spent their entire consumer lives leaving a trail. Consider things you take for granted today. Type a few letters into a Google search and you expect the powerful algorithmic engine to auto-populate the rest of your search. Buy a grill on Amazon.com and you won’t blink when the e-retailer suggests you also purchase a meat thermometer. So why, when it comes to shopping in a grocery store or anywhere else with items you buy most frequently on impulse, would you expect anything less? Think
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HSY
News
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- Surging Cocoa And Sugar Prices Are Double Trouble For Chocolate Makers In 2024 [Seeking Alpha]Seeking Alpha
- Louie the raccoon from Florida named 2024 Cadbury Bunny, will soon make TV debut [USA TODAY]USA TODAY
HSY
Earnings
- 2/8/24 - Beat
HSY
Sec Filings
- 3/26/24 - Form 4
- 3/26/24 - Form DEFA14A
- 3/26/24 - Form DEF
- HSY's page on the SEC website