Reese's launches fantasy university for Peanut Butter Cup lovers [FOX Business Network]
The Hershey Company (HSY)
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Source: FOX Business Network
The Hershey Company has found a new way to interact with its Reese's Peanut Butter Cup fan base. The American chocolate company's marketing team has begun an interactive online campaign for a fictional Reese's University, which has a branded website, Instagram page and a TikTok page that appears to be a work in progress. In a press release issued on Wednesday, the 127-year-old chocolate manufacturer shared quotes from fantasy university staff, details about the university's application process and 99.9% acceptance rate, confection-based curriculum, and athletics program. HERSHEY'S UNVEILS 'WINTER MAKEOVER' OF KISSES AND NEW SELECTION OF CHRISTMAS CANDY The Hershey Company built a fictional Reese's University that's based in the imaginary town of Round Ridge, Pennsylvania. Class lists for the fantasy university are in the sweet art and sciences. (The Hershey Company) The fabricated release and website are complete with professional-grade photos and fully developed info secti
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- The Hershey Company's (NYSE:HSY) Intrinsic Value Is Potentially 29% Above Its Share Price [Yahoo! Finance]Yahoo! Finance
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- Hershey: Even Lower Stock Prices Are Likely [Seeking Alpha]Seeking Alpha
HSY
Earnings
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HSY
Sec Filings
- 4/12/24 - Form PX14A6G
- 4/3/24 - Form 4
- 4/3/24 - Form 4
- HSY's page on the SEC website