4 Ways Social Media Marketing Drives Digital Connections In 2022 [Forbes]
HubSpot, Inc. (HUBS)
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Source: Forbes
Instagram application on Apple iPhone X.gettyIt’s hard to imagine what the past two years would have been like without social media. As Pew research shows,nearly one-third of adultsThis level of consistently high connectivity shouldn’t be ignored, especially by businesses eager to forge stronger relationships with consumers. But it can be difficult for company leaders to know how to make the most of their social sides. That’s why I’ve asked four marketing experts to provide advice on adapting to an increasingly social world in celebration of Social Day on June 30.1. Social Is Usurping the Traditional Website: Maura Kautsky, President at Sales XcelerationFrom Maura Kautsky’s point of view, social media pages have taken over the role of traditional websites in many ways. That’s why she tells her s to update their LinkedIn, Facebook, and Twitter pages diligently. Prospects can review s’ posts, check out their connections, read reviews, and watch videos.This informal type of “social inve
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