Americans Received Estimated 47B Spam Texts In November Amid Holiday Shopping Surge, According to Robokiller Insights
IAC Inc. (IAC)
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Source: PR Newswire
NEW YORK, Dec. 5, 2022 /PRNewswire/ -- Americans are estimated to have received a record-shattering 47 billion spam texts in November, an 160% leap from October's then-high mark of 18 billion, according to Robokiller Insights.Behind the unprecedented surge in spam texts is a long list of brands who leaned into SMS marketing to drive holiday sales. Though it's not unexpected for Robokiller to identify a spike in unwanted messages during peak holiday shopping season, few could foresee the 160% escalation in SMS messages Robokiller observed in November.Not all robotexts are scams, but many Americans find them spammy anywayRobokiller estimates that unwanted marketing messages marked as spam accounted for 70% of November's seismic monthly spam text estimated totals. This suggests consumers were less than excited to receive such a high volume of marketing-related Black Friday and Cyber Monday text message offers this shopping season.The other 30% of November's 47 billion robotexts — 14 bill
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