Why 3rd-Generation Diamantaire RockHer Embraced Lab Grown Diamonds [MarketWatch]
International Business Machines Corporation (IBM)
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Source: MarketWatch
Los Angeles, California, United States - -- When your father is a diamond expert, and his father before him, these sparkling gems are more than just adornment. They are part of your identity. So you can understand why third-generation jeweler Jim Vernon, CEO of RockHer , immediately rejected lab-created diamonds when they first appeared on the market. To be honest, it wasn't initially a hard decision. When they first hit the consumer market, lab-grown gems were uninspiring: off-color, full of inclusions, and not that much cheaper than natural diamonds. And RockHer doesn't sell mediocre diamonds. In fact, its entire business is based on offering the best possible value, not just low prices. RockHer built the world's first AI-powered digital gemologist powered by IBM's Watson to sort through hundreds of thousands of diamonds every day, weighing more than 20 quality factors to recommend the best possible current choice for every customer's budget. And RockHer had spent years dev
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