Women Leaders Share How Value Drives Success [Forbes]
International Business Machines Corporation (IBM)
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Source: Forbes
One of the most important books of our times, The 22 Immutable Laws of Branding, (Laura Ries, 1998) explained how great companies stay true to their values and message. In today’s digital world of social media this has become even more important; employees, customers and the global community can make or break a company seemingly overnight based on the integrity of the company’s character. To me, women are the future of leadership. As my readers know I have publicly set the goal of 50 women fortune 500 CEOs (to date we are only at 24, and there are more Fortune 500 CEOs with the first name John than there are women!) So I thought it would be important to ask 7 great women leaders two questions: how values drive their organization and their advice on communicating values. They are: - Laura Blair, CEO, In Villas Veritas - Lorna Donatone, CEO, Sodexo North America - Dr. Marsha Firestone, President, Women President’s Organization - Carolee Lee, Founder, Carolee Designs & CEO,
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