BT Sport Trials 8K, Just Don’t Expect It In Your Home Tomorrow [Forbes]
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Source: Forbes
BT Sport Trials 8K, Just Don’t Expect It In Your Home Tomorrow BT is responsible for a number of UK broadcasting firsts. From day one, it pushed the concept of live streaming, while it was the first in the UK to produce a live broadcast in Dolby Atmos, and it was the first in Europe to launch a dedicated 4K sports channel. Six years on and it is still looking for the next big thing. It has never had such a large presence at IBC, one of the leading broadcast trade shows in the world, but this year it is showing off several technical innovations while COO Jamie Hindhaugh has ten staff working the conference floor. BT Sport showcased a Premier League game in 4K HDR and a live 5G multi-broadcast, but the centerpiece was an 8K broadcast of the Premiership Rugby Sevens tournament in Northampton – one of the world’s first. But although BT Sport has pushed the technology envelope in the past, customers shouldn’t expect 8K to arrive soon just for the sake of it. “We’re not saying we’re launchi
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