It's hip to be cheap as hotels democratize design [MSN Money]
Intercontinental Hotels Group American Depositary Shares (Each representing one Ordinary Share) (IHG)
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Source: MSN Money
If you haven’t visited a college campus, secondhand store or seen “Crazy Rich Asians,” in which one of the central characters possesses a Jamba Juice freebie card, you may not have heard: Thrift is cool. In hospitality, that spirit has worked its way from Airbnb mania to spinoff hotel brands and independent properties that promise the travel equivalent of fast fashion. “Cheap chic is in,” said Chekitan Dev, a professor of marketing at Cornell University’s School of Hotel Administration and the author of “Hospitality Branding.” “The cheap chic hotel brand trend is in line with tiny houses and other minimalist lifestyle trends that are sweeping the country.” Among new hotel introductions heeding the thrifty hip movement, InterContinental Hotels Group just launched Avid, a new brand featuring well-equipped gyms, Chobani yogurt and Kind granola in the breakfast buffets, and rates from $80. The stylish London-based Hoxton hotels made their American debut this month with the Hoxton,
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IHG
News
- IHG Hotels & Resorts Launches Apple AirPlay in North American HotelsPR Newswire
- InterContinental Hotels Group PLC Announces Transaction in Own Shares - April 18Accesswire
- InterContinental Hotels Group PLC Announces Transaction in Own Shares - April 17Accesswire
- InterContinental Hotels Group PLC Announces Transaction in Own Shares - April 16Accesswire
- IHG Hotels & Resorts and NOVUM Hospitality sign agreement that doubles IHG's hotel presence in Germany, launches Holiday Inn - the niu collaboration, and debuts Garner and Candlewood Suites brandsPR Newswire
IHG
Sec Filings
- 4/5/24 - Form 6-K
- 4/2/24 - Form 6-K
- 4/2/24 - Form 6-K
- IHG's page on the SEC website