The psychology of going viral [CNN]
Imax Corporation (IMAX)
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Source: CNN
Accidentally famous: The psychology of going viral (CNN) Fame struck Adam Nyerere Bahner like a random bolt of lightning. At the time, Bahner was a graduate student living in Minneapolis, pursuing a Ph.D. in American studies. "I was a bad graduate student. I didn't really like teaching, and I didn't really like research," he said. "I was focusing on studying the history of performance and social change." About 2006, Bahner began to go to small open mics at "mom and pop shops" where he would "sing for perhaps five people, two of whom were reading the newspaper and three of whom, being Minnesotans, were very nonconfrontational and would say, 'Oh, yeah, that's great; keep doing what you're doing,' " he said. Tired of dragging his keyboard and amplifier around in the middle of winter, Bahner decided to post a music video on YouTube. "I invented the name 'Tay Zonday,' " he said. "I put it in quotes in Google, and it got zero results, so I immediately tried to claim it everywhere." This "d
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