Rockland Trust Launches Ad Campaign through the Voice of the Customer
Independent Bank Corp. (INDB)
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Source: Business Wire
Captures how the Bank “Where Each Relationship Matters©” helps make customers’ life and business goals a reality HANOVER, Mass.--(BUSINESS WIRE)-- Rockland Trust introduced a new fully-integrated advertising campaign portraying the multifaceted lives of its customers from their perspective and how the Bank helps them achieve their goals. The campaign includes advertisements produced for television, print, online and social media, as well as billboard signage. Each ad tells a story around what a customer is experiencing through their voice. In one of the broadcast advertisements a young woman, who has taken over the business from her father, talks about her plans to open another location for her family’s café. Along with her father, she visits a Rockland Trust Business Banking Officer and shares her vision for expansion. The Banking Officer listens to her and offers advice on how to turn her
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