UK companies' marketing budgets grow at second slowest rate in 2 yrs- survey [Reuters]
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Source: Reuters
UK companies' marketing budgets grow at second slowest rate in 2 yrs- survey | Reuters Reuters Staff 3 Min Read July 18 (Reuters) - British companies spent more on marketing in the second quarter than the previous quarter when budgets hit a near two-year low, but Brexit uncertainty continues to make firms cautious, a survey showed on Wednesday. The IPA Bellwether report, conducted by IHS Markit, showed that 23 percent of marketing executives raised their budgets during the quarter, while just under 17 percent of executives who took part in the survey cut their marketing budgets. The resulting net rise of 6.5 percent was higher than an increase of 5 in the previous quarter, the report said. “Despite this overall positive growth, however, with continued Brexit uncertainty, the underlying story still remains one of caution, with the latest Bellwether data pointing to the second-slowest marketing budget growth since Q1 2016,” IPA’s Director General Paul Bainsfair said. Rising inflation -
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