Barron's: Drug company makes rap video to help get people addicted to fentanyl [MarketWatch]
INSYS THERAPEUTICS (INSY)
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Source: MarketWatch
Drug company makes rap video to help get people addicted to fentanyl BOSTON (AP) — Employees at a drug company accused of bribing doctors rapped and danced around a person dressed as a bottle of the highly addictive fentanyl spray in a video meant to motivate sales reps into getting patients on higher doses. The video was shown to jurors this week in the closely watched trial in Boston of wealthy Insys Therapeutics Inc. INSY, +3.35% Founder John Kapoor and four other onetime executives, including a former exotic dancer who prosecutors say was hired as a regional sales manager even though she had no pharmaceutical experience. They’re charged with scheming to pay doctors bribes and kickbacks in exchange for prescriptions of the drug meant for cancer patients with severe pain. Kapoor and the former other executives of the Chandler, Arizona-based company have denied all wrongdoing. The video, titled “Great by Choice,” was shown during a national sales meeting in 2015 to encourage empl
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