Walmart to invest $250 mln in joint venture with content firm Eko -source [DailyFinance (AOL.com)]
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Source: DailyFinance
NEW YORK, Oct 11 (Reuters) - Walmart Inc has signed a joint venture with Eko, a developer of interactive video content, to attract shoppers and boost customer engagement, and will invest $250 million in the venture as well as a funding round, a source with direct knowledge of the matter told Reuters. Scott McCall, senior vice president for entertainment, toys and seasonal (products) for Walmart U.S. confirmed the venture to Reuters in an interview but declined to comment on the investment amount. 5 PHOTOS 5 biggest mistakes shoppers make, according to Walmart employees See Gallery 5 biggest mistakes shoppers make, according to Walmart employees Making assumptions about the services offered at your local store Walmart does offer product care plans and a trade-in program that allows shoppers to exchange devices for gift cards. But one Walmart employee of nine years told Business Insider that it was a mistake for customer
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