Intuit QuickBooks Launches Campaign to Reach Latino-Owned Small Businesses and Help Power their Growth
Intuit Inc. (INTU)
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Source: Business Wire
“Ito” to “Ote” Campaign Features Soccer Legend Javier “Chicharito” Hernandez MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Intuit QuickBooks will launch a new campaign on July 5 to encourage Latino business owners to move beyond thinking like a "negocito" — a small business—and focus on the tools that will help them to become a "negociote," with a big business mindset. The campaign will feature soccer legend Javier “Chicharito” Hernández, in a new commercial from Intuit, (NASDAQ: INTU), the global technology platform that makes QuickBooks, TurboTax, Mint, Credit Karma, and Mailchimp. The commercial and campaign aim to reach both English- and Spanish-speaking Latino-owned small businesses—the fastest-growing group of entrepreneurs in the U.S.—with 34% growth over the past 10 years.Chicharito is a cultural icon beloved by many Latino communities for his accomplishments on the soccer field. Chicharito represents what it means to work hard and achieve big goals.“The spirit of this QuickBooks
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