Sellers.guide by Primis Partners with Similarweb to Launch New Feature: Similar Sites
Interpublic Group of Companies, Inc. (The) (IPG)
Last interpublic group of companies, inc. (the) earnings: 4/22 07:00 am
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Source: PR Newswire
TEL AVIV, Israel, Sept. 13, 2022 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the launch of Similar Sites, a new feature to help publishers compare their files to similar domains, with data provided by Similarweb. This new addition to Sellers.guide will further the company's goal of enabling publishers' greater access to transparency in the ad tech industry.Since the launch of Sellers.guide back in May 2021, Primis has continued its pursuit to address and solve the complexities of ads.txt maintenance.When using Similar Sites, publishers can review their scores and see how they compare to their peer groups. Domains such as mashable.com, for example, can see the scores of sites sharing similar audiences, and may look into how they can make improvements to their ads.txt file as a result."We are always trying to provide more layers of data to our users," explained Livnat Mor, Director of Strategic Partnerships
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