ironSource Launches Luna Views: Giving App Marketers Instant Visibility into Critical Campaign Metrics with Customizable Data Views
ironSource Ltd. Class A Ordinary Shares (IS)
Company Research
Source: Business Wire
New feature enables app marketers to create custom dashboards to analyze cross-channel app marketing campaign performance and then optimize accordingly TEL AVIV, Israel--(BUSINESS WIRE)--ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of Luna Views, allowing customers using ironSource Luna app marketing software to easily and quickly access critical campaign breakdowns that would normally require resource-intensive manual work of a BI team. Based on live data, Luna Views offers a library of ready-made widgets covering popular metrics and activities like creative testing, best and worst performing creatives, ROAS and CPC. Additionally, it is fully modular, allowing marketers to create custom views for data and breakdowns they need.“Being able to understand campaign performance from multiple different angles at a glance is key to making app marketing work today, and that challenge is only compounded by having multiple channels, creat
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