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Stock impact report

Gartner Says 42% of Sales Leaders Rate Their Sales Analytics ROI as Significantly Higher Than Expected

Gartner, Inc. (IT) 
Last gartner, inc. earnings: 2/4 06:00 am Check Earnings Report
US:NYSE Investor Relations: investor.gartner.com/investor-relations
Company Research Source: Business Wire
New Research Reveals Where Sales Analytics Offers the Most ROI and Potential Areas of Untapped Value STAMFORD, Conn.--(BUSINESS WIRE)--Forty-two percent of sales leaders rate their sales analytics return on investment (ROI) as significantly higher than expected, according to a sales operations survey by Gartner, Inc. This is the case no matter where sales analytics is located within the organization — whether it is in sales operations or outside of sales and in a shared department such as marketing, product and/or finance.“Sales leaders today recognize how important analytics is to success, but many continue to struggle to move beyond simple reporting and tap into its full potential,” said Craig Riley, senior principal analyst in Gartner’s Sales practice.“Nearly one-third of sales organizations have their analytics outside of sales under a shared structure,” Mr. Riley said. “This number is likely to grow as data is centralized to better improve compatibility with other functions. N Show less Read more
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